![]() Whether internally with co-workers or externally with our customers and partners, delivering WOW results in word of mouth. We are not an average company, our service is not average, and we don't want our people to be average. ![]() ![]() And whatever you do must have an emotional impact on the receiver. You must WOW (go above and beyond what's expected) in every interaction with co-workers, vendors, customers, the community, investors – with everyone. To WOW, you must differentiate yourself, which means do something a little unconventional and innovative. WOW is such a short, simple word, but it really encompasses a lot of things. At Zappos, anything worth doing is worth doing with WOW.
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